The main functions of the role are as follows:

Partners’ liaison

• Work closely with PFL partners to disseminate updates from PFL to the partners and also cascade updates from partners to the PFL network.
• Discuss and agree on targets and expectations with partners regarding each of the PFL’s sending market and then communicate this to teams and monitor the targets to ensure they are met.
• Operate as the lead point of contact for any and all matters relating to PFL partners institutions and always be readily available to proffer solutions to any matter being raised by partners.
• Build and maintain strong and long-lasting customer relationships with the partners and prospective partners alike.
• Work with PFL university partners to schedule visits to PFL offices in order to train staff members and conduct students.

Marketing and promotional activities

• Help partners to identify and plan appropriate marketing activities to deploy in each of PFL markets in order to grow their brand and attract more students.
• Communicate clearly progress of weekly/monthly/quarterly marketing initiatives being deployed by partners to internal and external stakeholders.
• Identify and grow opportunities within each of the PFL markets and collaborate with sales teams to ensure growth attainment and sustainability.
• Also constantly gathering market intelligence in all the markets and sharing same with partners to aid their recruitment efforts in these markets.
• Work with sending markets team to plan expos and develop budgets to fund the expos.
• Market these expos to partners and ensuring there are enough partners participating at the expos thereby generating adequate funds to bankroll the expos and also ensuring profitability for the company.
• Keep records of partners financial commitments to expos and ensure they are invoiced accordingly by the Finance team. Same goes for other marketing activities.