• Analyses intelligence on customers and the market to form insight that can be used for product and strategy development
• Collaborates internally to build strong external customer relationships
• Articulates the strategic need for change and leads the implementation of change on behalf of the customer
• Promotes a strong customer focus and influences corporate strategy formulation and corporate investment decisions to meet goals
• Develops the marketing plan in alignment with the strategic goals of the business
• Assists top management in the development of brand strategy and achievement of brand positioning
• Manages the brand and implements brand plans
• Analyses, measures and reports on brand effectiveness
• Contributes to the development and delivery of marketing communication campaigns
• Analyses and reports product performance, forecasts future performance and innovates new customer propositions
• Manages projects related to the delivery of customer value propositions and product portfolios
• Gathers, analyses data and interprets results for measuring effectiveness of all marketing activities
• Support and collaborate with the technical and finance teams for delivery of the desired customer experience throughout the customer journey
• Supports the development and implementation of channel marketing plans to meet changing customer needs and business goals
• Implements marketing processes aligned with company values to maintain corporate reputation
• Ensures that all marketing activities comply with internal processes and relevant legislation and regulation
• Develops the sales plan according to the corporate strategy and marketing plan
• Takes sales calls pitching new customers and new products to existing customers to implement the sales plan
• Executes agreements with customers to on-board them
• Generates and circulates invoices to customers against products
• Monitors and recovers payments from customers against invoices

Behavioural competencies

• Innovative & creative – To produce solutions, solve problems and generate ideas.
• Commercial awareness – Possess business acumen
• Collaborative & inspiring – To work with others and motivate people to a common goal
• Influential – Promotes ideas and takes initiatives
•  Entrepreneurial – Identifies and seizes opportunities that create value
• Financially literate – To make, justify and evaluate financial and commercial models
• Communication skills - Strong verbal and written