Summary:

We’re looking for someone with experience in Digital Marketing. You will have a strong grasp of current marketing tools and strategies and be able to manage integrated digital marketing campaigns from concept to execution. You will start as a single resource and will build and lead the marketing team as we grow.

Responsibilities

• Plan digital marketing campaigns, including  web, LinkedIn, SEO/SEM, email, and social media


• Identify new trends in digital marketing, evaluate new technologies and ensure brand consistency in all we do


• Measure and report performance of digital marketing campaigns, and assess against goals (ROI and KPIs)


• Report directly to the managing director


• Plan, execute, and measure experiments and conversion tests


• Research, create and share well written content appropriate for targeted networks to spread our brand


• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points


• Build and manage the company’s social media profiles and presence,

Skills/Requirements

• BS/MS degree in digital marketing or a related field (not mandatory, will be preferred)


• Minimum of TWO years digital marketing experience in B2B digital marketing.


• Must have an attractive and engaging style of blog/copy writing/ content development


• Demonstrable experience leading and managing SEO/SEM, marketing database, email and social media campaigns


• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate


• Experience in optimizing landing pages and user funnels


• Experience with A/B and multivariate experiments


• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)


• Experience working with Wordpress CMS


• A working knowledge of HTML, CSS, and JavaScript development and constraints is preferred but not essential


• Strong analytical skills and data-driven thinking


• Editing and writing skills: You need to devise and edit content for various digital platforms. Writing blog posts is an integral part of the job

Speaking skills: These will mainly be deployed internally. You will need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is

Video editing skills: Website and social media content will not just be text but frequently visual as well

Web development skills: You will need sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and PowerPoint skills

Project management skills: You will need to be good at handling time-sensitive projects and working to deadlines